| Finding
a Good Buy

Scott
and Annemarie are happy
with the diamond and with the 14K yellow gold mounting it
comes with. The ring will go well with the diamond and the
rest of her gold jewelry They are glad they , diamond they
want at a price they can afford and that they are giving the
sale to someone as nice and honest as Adam.
Tom
and Erica are also attracted to the solitaire ring ad. They
war,; $1499 rings look like, so they head to the store with
the sale. Erica has learned a lot about diamonds from her
mother, and both she and Tom have read The Diamond R. They
don't like any of the diamonds that are on sale, so they ask
to sec some To their surprise, the better diamonds cost more
than those of comparable, . other stores they have been to.
Tom
and Erica are discouraged and decide to go back to their family
Since their budget is limited and they want a colorless diamond,
Mr. Hall suggest looking at a half-carat stone he recently
bought at a public auction. It's an F color. SI clarity diamond,
and it's exceptionally well cut. For its size and quality,
it's the best price Tom and Erica seen anywhere. Its only
drawback is its size. After much shopping, they realize they’ll
have to wait before they can buy a diamond of both the size
and quality they had originally planned on. As Mr. Hall points
out, later they can trade it in on a larger diamond or have
necklace or in a ring for Tom.
Erica is allergic to gold alloys, so platinum is a natural
choice for platinum will compliment the color of her diamond
and will give her a security ring. Tom and Erica are glad
they've found the color diamond they want afford, and they're
happy they're giving the sale to the jeweler that has given
families years of good service.
Erica and Annemarie have had very different experiences buying
the ¬but they've each received a good deal and a ring
that they are happy with. H just by chance they got a good
buy. Let's look at some of the guidelines the can help you.
When
they enter
After
much shopping
all
jewelers grade
appearance
of diamonds
These
symbolic associations
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